The name 李佳琪 (Austin Li) is synonymous with lipstick in China. His meteoric rise from obscurity to becoming one of the country's most influential livestreaming e-commerce personalities is a testament to his charisma, product knowledge, and the power of Taobao Live. This article will delve into the symbiotic relationship between Li Jiaqi and Yves Saint Laurent (YSL) beauty, analyzing the impact of his livestreams, the specific data points provided (video views: 31638, bullet comments: 17, likes: 302, coins: 2, favorites: 67, forwards: 53), and the broader context of his influence on the lipstick market.
The provided data, while seemingly modest compared to Li Jiaqi's usual livestreaming numbers, offers a valuable glimpse into a single, specific video. The low number of bullet comments (17) and coins (2) suggests this particular video might have been less engaging or perhaps focused on a niche product within the YSL range. However, the relatively high number of likes (302) and saves (67) indicate a degree of audience appreciation and interest, suggesting the video still held value for viewers. The low number of forwards (53) could be attributed to the video's specific content or the platform's algorithm. The author, 冰棒君棒棒哒 (Bingbang Jun Bangbang Da), is likely a smaller influencer leveraging Li Jiaqi's popularity by creating content around his recommendations. The author's self-description ("striving to be a free and interesting soul") hints at a focus on independent content creation, rather than direct affiliation with a brand.
The video's low engagement compared to Li Jiaqi's usual massive viewership highlights the variability within his vast content library. While he's known for selling out products within minutes during his main livestreams, individual clips, especially those posted by secondary creators, will naturally attract a smaller audience. This data reinforces the idea that Li Jiaqi's overall influence is significantly greater than any single video can represent.
Li Jiaqi's Impact on the Lipstick Market:
Li Jiaqi's influence extends far beyond individual sales figures. His "Oh my god, so good!" catchphrase has become a cultural phenomenon, synonymous with his enthusiastic product endorsements. His success has significantly impacted the lipstick market in several ways:
* Increased Demand: His livestreams generate massive sales volumes, directly contributing to increased demand for various lipstick brands, particularly YSL. His recommendations can single-handedly propel a product to sell-out status, demonstrating the immense power of his influence.
* Brand Awareness: Li Jiaqi introduces countless brands and products to his massive audience, creating significant brand awareness, particularly for international brands like YSL seeking to penetrate the Chinese market. His platform provides an unparalleled level of reach and credibility.
* Product Development Influence: Brands are increasingly tailoring their products and marketing strategies to appeal to Li Jiaqi's audience and incorporate his feedback. This indicates a shift in the beauty industry where influencers like Li Jiaqi play a critical role in shaping product development.
* Shifting Consumer Behavior: Li Jiaqi has fostered a culture of online shopping and livestreaming, changing how Chinese consumers discover and purchase beauty products. His engaging style and emphasis on authenticity have built trust and loyalty among his followers.
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